Heavy metal Gods, Iron Maiden, have officially announced that they will be partnering with Robinsons Brewery and releasing their own brand of Trooper beer. Maiden frontman Bruce Dickinson, who is a real-life ale enthusiast, gushes:
“I’m a lifelong fan of traditional English ale; I thought I’d died and gone to heaven when we were asked to create our own beer. I have to say that I was very nervous – Robinsons are the only people I have had to audition for in 30 years. Their magic has been to create the alchemical wedding of flavour and texture that is Trooper. I love it.”
The beer, which is said to be “a deep golden ale with a subtle hint of lemon,” was carefully watched over by Dickinson, who often visited the Stockport brewery. Oliver Robinson excitedly added details of his company’s creation:
“Not only do Iron Maiden genuinely enjoy a good pint of cask ale, but so do many of their fans – and they have an important part to play in our customer base. This partnership works for both of us.”
First AC/DC comes out with their own beer, now Iron Maiden? I’m sensing a new trend in the works, and I love it already. Cheers!