I LOVE writing about the Backstreet Boys. I think it’s mostly because it’s 2013 and I’m writing about the Backstreet Boys and it’s actually relevant news, but I’d say that’s a damn good reason. 90’S BOY BANDS WILL NEVER DIE.
BSB released their brand new song, “In A World Like This,” today, which is the title track off their upcoming eighth studio album. The guys “couldn’t wait” any longer to premiere it, so here we are! I’ll get straight to my thesis: it’s alright. The acoustic guitar introduction intrigued me, but when the beat “dropped” (it’s not that serious) it revealed itself as yet another predictable pop tune. Of course, the pop part was to be expected, but I was blindly hoping for some excitement thrown in there from some of the most well known boy banders ever. The word “salvation” then popped up in the first verse, and I immediately recognized just how “Christian band” the whole thing sounded, even with lyrics aside. I’m sort of doubting that being the goal.
The phrase “free fallin'” also made a few appearances throughout the song, which is now and forever associated with the Tom Petty song. Instead of feeling like a thoughtful homage, I just sort of thought, “why?” I was also a little distracted by the excessive use of autotune. Come on, boys, we know you can sing, at least go easy on the effects.
Again, the song is alright. I am being judgmental, but that’s why I’m here. I guess that I was hoping for more from writer/producer Max Martin, who also worked with the Backstreet Boys on mega-hits including “I Want It That Way” and “Quit Playin’ Games (With My Heart).” But, hey, this is only one song. I know I’m still excited for the record’s release on July 30 to see what else BSB has in store for us…are you?